Oh Brother, what innovations! On Monday, I attended Brother’s Back to Business dealer event in Nashville, TN and got to see the introduction of Brother’s amazing new line of products. It was a whirlwind day – so much to see and so much presented to the dealers and media by Dean Shulman, senior vice president of Brother International Corporation. Dean not only talked the talk, but he walked the walk on Monday. Check out his fetching Western shirt.
Dean was so excited about all of the new Brother products but let’s start with the 10-needle Entrepreneur. If you’ve been thinking about stepping up to a multi-needle machine and you already love the Brother embroidery system, then this is the machine for you. Loaded with user-friendly features, such as an illuminated work area (very little shadow from those ever-so-productive 10 needles), precise alignment (think the Snowman®), the InnovEye (birds’ eye camera view of the embroidery area), increased magnification on the LED screen, and superior thread changing abilities.
You have already enjoyed many of these features on your Brother Quattro, but Brother didn’t stop there. They’ve include an eyelet thread system that maintains consistent tension on the threads plus an automatic threading system for all 10 needles. Speaking of thread, wait til you see the InnovaChrome LED Thread Color System. Each spool sits on a stand above a multicolor LED light. These lights will display the color as designated by the embroidery design so that you can color match the thread to the light – no guessing just what shade of green is required. Just hold the spool to the light and verify the color. But that’s not all; the lights are also a messaging center. They flash when a thread breaks (just the cone so you know where the problem is located), the design is complete or it’s time to change spools (on designs with more than 10 thread colors).
And there was more exciting news from Brother. Fashion and lifestyle maven Laura Ashley brings classic style with clean lines and fresh color combos to Brother’s innovative line of sewing and embroidery products. Known for her colorful prints, Laura Ashley is world-renowned for putting a fresh stamp on common household items. And now she’s teamed up with Brother. Expect to see first class sewing machines with unique decorative stitches and later – embroidery designs. Many of the designs will most likely coordinate with existing fabrics and linens. So you’ll have the ability to put your personal stamp on your own favorite Laura Ashley items.
Let’s not forget the ever-popular Project Runway. Project Runway sponsorship is Brother’s way to reach the young and creative. Of course, many of us in the sewing industry wouldn’t miss an episode and many more people wouldn’t stitch on anything but a Project Runway machine. Now if we could just get those fledging designers to embroider on the show!
We love to hear from our audience! We have a fun new technology survey that you won’t want to miss. To be entered into this week’s giveaway go take the technology survey and then come back and tell us what technology you find most helpful. Or what technology do you find most frustrating? Here’s the really great part—your comment on the blog is your chance to win a $25 coupon to the Designs in Machine Embroidery website! How’s that for a penny for your thoughts!
The winner of the green threads giveaway from last week is… Jackie!
“My most challenging hooping is hoodies, really anything that is zippered or buttoned. I get one side perfectly aligned and the other side looks perfect but once stitched and zipped up is a smidget off, of course everyone says it’s perfect but everytime I look in the mirror it looks off. I’m with Susan as well, I’m sure I’ve used the correct stabilizer but I’ve been known to be wrong.”