Many people think working at a magazine is glamorous but I’m the first to admit that the ‘glamour’ is really in the final product, not the before. There’s an awful lot that goes on to make the projects appealing and enticing. And that’s after they’ve been created! The beautiful pages of a magazine start blank – just like another project. It’s our job to fill them with inspiration and education. Since we’re embroiderers ourselves, we know it’s all about the eye candy. So we spend ample time on planning a photo shoot and then actually shooting the projects.
Beautiful photography gets a hand from well, many hands. Here’s a glimpse of what it takes to get just the right shot.
Sometimes we get really lucky with sets that have already been made for another client. It’s very expensive to build photography sets so the studio ‘piggybacks’ whenever possible.
Notice how the desk is elevated on wooden boxes. That’s done so that the totes can have all of the chalkboard in the background. Without the boxes, the area behind the desk would conflict with the totes. Our number one goal is keep the focus on the project – no matter how adorable the setting is.
But sometimes the project shares the focus with something else – like a lobster.
These in-the-hoop potholders need a real-life setting, a kitchen, food and model. Our studio has several kitchens along with a pantry, refrigerator and freezer – all labeled: Prop Food, Do Not Eat. And they aren’t kidding. The lobster in this image is 3 years old and lives in the freezer. The scene is set and lit and then out he comes. The photos are quickly shot before he has a chance to stink up the whole place! Back to the freezer when we’re done!
We have a lot of laughs during the course of a photography shoot. The combination of long hours, great company and a creative environment make for a fun day. And sometimes it’s the projects that give us a chuckle. You can imagine my amusement when my Stitching Sister and Designs in Machine Embroidery contributing writer, Marie Zinno, submitted the Under the Sea project from Volume 79 March/April 2013. Anyone recognize something unusual about these photos?
Leave it to my sister to cleverly recycle a towel! Here’s the finished scene we photographed for the magazine.
A lot of hard work and dedication go into producing every issue of the magazine. It’s very much a labor of love and we have a genuine passion for presenting you, our readers, with the best inspiration and education that we can. We are grateful for the opportunity to be part of your creative process in your sewing and embroidery studios. And we are proud of your success as an embroiderer!
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