Here’s a never-before-look at what goes on at a planning meeting for a magazine photo shoot!
New projects arrive at our offices to be featured in upcoming issues of Designs in Machine Embroidery. But what happens between the time the project arrives and the photography shoot? One word: Planning!
In fact, planning, coordination and even shopping are involved. The Designs Team meets with the photography studio to go over the shot list. This is when we have the opportunity to unveil all the pretty projects to our photographer and team: Steve Woods, Angie Brindley and Andrea Huffman.
We not only discuss what we are photographing but more importantly, how we are going to present the project in the magazine. What type of scene do we need to set up? A living room? A child’s room? Or maybe a kitchen or bathroom?
Additional decisions need to be made for other projects. Do we photograph against a sweep? (A sweep by the way is when we use a long roll of paper suspended from a rack and let the paper ‘sweep’ all the way to the floor, creating a seamless edge.) If we do use a sweep, what color paper? If you ask Denise what color paper to use, 9 times out of 10 she will answer blue! In fact when any question is asked related to color, her answer is blue! This time however, you’ll notice as you flip through your current issue, we used lime green and also white backgrounds for the model shots. Speaking of model shots… another important topic of discussion is the selection of models!
Managing Editor, Denise Holguin is always eager to model the garments during the planning meeting. While it may seem like she’s just playing dress-up—there is a purpose. We look at fit and also study the embroidery placement on the garment. This gives us ideas on the type of model we need and the type of shot we need to take when the model is wearing the garment.
Editor, Eileen Roche holds up the Blooming Buttons dress stitched by Tari Intardonato.
A week or two pass and it’s time for the photo shoot!
Looks a lot more interesting with a model! This garment is the Flirty Feminine Sheer Over-blouse by Sue Ann Obremski.
Next we used a green sweep to showcase Evy Hawkin’s Machine Embroidered Cutwork Vest.
Earlier in this article I mentioned shopping is involved. Oftentimes additional props are needed like the fresh flowers featured in the Blooming Buttons scene.
Would the photograph have worked without flowers? Yes. But our team takes pride in the presentation of a great looking product. It’s the difference between photographing a sample from a basement home studio and photographing a sample with the complete expertise and attention of a professional studio and staff. It matters!
A living room scene is set up to photograph the heirloom inspired pillows by Kandi Christian. The photo below is the shot used in the magazine.
Few people would have guessed the chair was propped up on wooden blocks!
Meanwhile Denise added miniatures for a whimsical touch. I wonder what song the band is playing?
I suspect the band is playing a jingle to let you know we have a free design download for you! Download the half triangle design featured on the Crazy Quiltin’ project by visiting the magazine page.
All this and more is featured in the Volume 91 March/April 2015 issue. Be sure to pick up your copy from your local retailer or subscribe.