A catalog for embroidery designs! It’s been ages since I’ve had the pleasure of receiving a catalog (all 40 pages) of luscious embroidery designs.
At first glance, I thought it was Nancy’s Notions late summer catalog. Imagine my surprise when I opened it and saw page after page of embroidery designs.
You might think my reaction is funny but I’ve been at the helm of Designs in Machine Embroidery for over 16 years and have seen so many industry changes. Embroidery catalogs were a regular occurrence in my mailbox ten years ago. In fact, I took them for granted. Postcards announcing the arrival of a new collection were commonplace. Today, promotions are sent digitally and often ignored with the old ‘been there done that’ mind set.
But for someone like me and maybe you – it’s delightful to browse through page after page of beautiful embroidery. It’s a printed version of today’s digital ‘look book.’ But you know, I’m old school – I still love to hold pages in my hand whether it’s a book, magazine or catalog. I enjoy that uninterrupted experience – it’s my time on my terms – and I get lost in the pages.
Don’t get me wrong, I’m attached to a computer most of my waking hours and I hang out on Instagram and Pinterest. But in today’s image consumption environment, we tend to forget just how much effort goes into those images we flip by or ignore. Some are WORTHY of print. For instance, look at this spread on page 10-11.
There are three towels and four potholders showcasing the designs. A lot of effort went into that! I love seeing someone’s interpretation of how to use a design. I know a catalog is selling designs but for me, it’s eye candy. Those images are springboards for more ideas.
How about you, do you enjoy print or digital? And why?